Business Investing

Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one Instagram Stories have completely changed how creators and brands […]

Business Investing

How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From […]

Business Investing

Dark Social: What You Need to Know

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Here’s what you need to know about it. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical […]

Business Investing

9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here’s their advice for other creators (+ more CruiseTok learnings). Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with […]

Business Investing

How These LinkedIn Creators Are Planning for 2024

We spoke to 4 LinkedIn creators about their strategies for 2024 – here’s what they had to say. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak […]

Business Investing

How LinkedIn’s Algorithm Works, According to the LinkedIn Team

In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to […]

Business Investing

Hospitality in Software: Buffer’s Approach to Customer Support

How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind.  Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, Instagram Stories have completely changed how creators and […]

Business Investing

When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek […]

Business Investing

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand. Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the […]

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