With the newsletters on this list, you’ll be able to stay on top of all developments in social media and learn from amazing experts If newsletters have a million fans, then I am one of them. If newsletters have only one fan, then that is me. If newsletters have no fans, I am no longer […]
The 2024 Social Media Health and Optimization Checklist
Bookmark this checklist to review your social media health periodically. There are some things that, if you want or need them done, you need to take action without thinking. Social media growth isn’t one of them. You're reading this blog, so chances are you’re always seeking advice and inspiration for how to grow your social […]
Why I’ve Stayed at Buffer for 8 Years, an Open Reflection
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one When I tell people how long I’ve been at […]
How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power. Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform, “sound is the anti-scroll […]
Dark Social: What You Need to Know
Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks. Here’s what you need to know about it. A significant portion of our social interactions occurs in a realm unseen and untracked: […]
9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok
These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here’s their advice for other creators (+ more CruiseTok learnings). You know a social media event has truly gone viral when it transcends the platform and makes global headlines — and even more so when it gets its own subreddit, […]
9 Ways to Grow Your Following on X/Twitter
Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X. A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal […]
How These LinkedIn Creators Are Planning for 2024
We spoke to 4 LinkedIn creators about their strategies for 2024 – here’s what they had to say. 2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users, added and removed several key features (goodbye Carousels), and became a destination for many top creators. The LinkedIn team must have […]
How LinkedIn’s Algorithm Works, According to the LinkedIn Team
In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content. LinkedIn’s algorithm has always been a bit of a mystery — until now. The social media platform recently underwent some key algorithm changes, and the team (Dan Roth, […]
Hospitality in Software: Buffer’s Approach to Customer Support
How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind. Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, How can we keep creating a unique customer […]
