In 2024, we’re getting a bonus day in February.
Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.
In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.
But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns. Why does February 29th pop up in our calendars every four years?
Here’s the Cliff Notes version: It takes a smidge more than 365 days for the Earth to orbit around the sun — 365.2422, to be precise. This means our neat-and-tidy 12-month calendar would eventually drift out of sync with our seasons without intervention. That quarter of a day has to go somewhere.
The solution? To ‘save up’ those quarter days so that every four years, we get one full extra day to keep our calendar in check. (We have Pope Gregory XIII in 16th-century Rome to thank for the Gregorian calendar system.)
It works so well that most folks have no idea until a Leap Day rolls around in February — and you knock their socks off with one of these tongue-in-cheek marketing campaigns.
1. Wish all the ‘leaplings’ happy birthday
Imagine only having a birthday every four years. Leaplings — those born on 29 February during a Leap Year — could probably use a little extra love when their day finally rolls around.
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