There are some beauty products that everyone raves about. You know the ones: the concealer that apparently all beauty influencers love, the foundation you see Instagram ads for 100 times a day, the lip oil you swear every single one of your friends suddenly owns.
Sure, it can be fun to hop on the latest bandwagon to see for yourself what all the hype is about. But personally, I’m more intrigued by the lesser-known finds—the ones that don’t have a zillion five-star reviews, but quietly earn their status as permanent staples in your routine.
That’s why my ears perked up when I heard a piece of insider intel from a recent QVC beauty event: According to a Tarte staffer, Maracuja Juicy Cream Blush is the brand’s most underrated product. You mean Shape Tape isn’t the only makeup essential worthy of wearing the most famous Tarte product crown? (Insert my audible gasp here.) Of course, Shape Tape concealer really is all it’s cracked up to be (the ultra creamy formula is my personal favorite), but as I was about to learn, the cream blush is a bona fide sleeper hit.
Here’s why: According to the Tarte staffer and independent esthetician Elena Duque, Maracuja Juicy Cream Blush possesses three qualities that are crucial in a cream formula. Keep reading for the expert take on why Tarte’s cream blush deserves a spot in your makeup bag—no matter what TikTok says is trending.