In this article, we break down what you need to know about the TikTok Creativity Program.

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception.

The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

In this article, we break down what you need to know about the TikTok Creativity Program.

What is the TikTok Creativity Program?

The TikTok Creativity Program is a monetization initiative launched in February 2023 to reward creators with high-quality, original content. It was introduced as a response to the limitations and criticisms of the TikTok Creator Fund.

The program is part of a broader effort by TikTok to enhance monetization opportunities, including other avenues such as LIVE Gifts and subscriptions, TikTok Series, and TikTok Pulse.

The TikTok Creativity Program addresses these issues by offering significantly higher earnings potential. Creators in the program are encouraged to produce longer-form content, with a requirement that videos be longer than one minute, signaling a shift towards supporting more substantial and engaging content​​.

How the TikTok Creativity Program works

Here’s how creators can check their eligibility, become part of this program, and understand the payment mechanisms.

Eligibility requirements

To be eligible for the TikTok Creativity Program, you must –

1. Be at least 18 years old
2. Have at least 10,000 followers
3. Have a minimum of 100,000 valid video views in the last 30 days
4. Have a personal account that’s in good standing – business accounts are not accepted
5. Abide by TikTok&#x201