2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users, added and removed several key features (goodbye Carousels), and became a destination for many top creators.

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

What these top creators did to grow in 2023

LinkedIn is slowly but surely breaking out of its reputation as a mere job-seeking tool, from Gen Z finding it more and more palatable as they age to some users even finding love on the platform. Its top creators have found new ways to blend professional networking and creative expression, leading to a new era for influencers and brands. 

This backdrop set the stage for LinkedIn creators, who, in 2023, leveraged the platform's dynamics – content demand versus supply and engagement strategies –to significantly grow their presence and influence.

Jay Clouse on embracing consistency and attention arbitrage

Even with its billion-user milestone, only about 1 percent of its user base actually creates content. And in 2023, Jay Clouse, founder of Creator Science with 35k+ LinkedIn followers, harnessed this unique dynamic, where the demand for content far outstrips supply.

His approach to filling this gap with high-quality content and top-performing formats like PDF caro