Automattic, the company that runs WordPress.com and many other services like JetPack, WooCommerce and more has received $300 million USD in funding from Salesforce. What does this mean WordPress going forward?

The post Automattic Gets $300M Investment, Now What? appeared first on HighEdWebTech.

Last year, I wrote about my experience of getting to 500,000 public story views on Snapchat. While fully acknowledging that I am not Snap’s target demographic, it’s been interesting to watch the rise, dip and potential rise again of this company. This is a critical time for the social media platform, as new networks like TikTok are gaining a lot of steam globally, especially in higher ed.

Today, I write to let you know that earlier this summer, I crossed the million public story views milestone. On my Snapchat. I know, it’s nutty.

It’s strange to think people around the world have watched 40 days worth of my content. My content? It’s not terribly interesting. It’s a lot of food shots taken while I’m travelling and vinyl I’ve been listening to lately.

Observations on a million Snapchat views

First, Snapchat isn’t dead. While it’s certainly not aimed at me and people my age, it’s still used heavily by its younger users. My oldest is nearly 18 years old, and most of the time his phone is open to Snapchat or Instagram. It’s a big communication tool for one to one and group chats.

Second, the analytics available to power users haven’t changed all the much. I wrote about Snap’s analytics tools when they first launched last year and the tool hasn’t evolved. The stats are still top level, and while they’re interesting (location, interest), they aren’t much more than superficial. There isn&#821